About Bar Code India
For more than two decades Bar Code India Limited has been the market leader in bringing visibility and agility in the supply chain of our clients across verticals.
BCI offers solutions & advanced BI tools that provide you with complete visibility of your assets and intelligence in your supply chain leading to higher value generation for you and your customers.
Our solutions are deployed in mission critical processes by some of the best organizations in the world. We integrate our solutions for seamless data exchange with all leading ERPs such as SAP, Oracle, Baan and other customized applications.
Our experienced team of professionals who have in-depth domain knowledge and deep technical skills help BCI to identify and understand customer problems and provide best solutions to address them.
Bar Code India is a place where extraordinary people gravitate in order to do their best work. Together we craft customized solutions and experiences people once couldn’t have imagined — and now can’t imagine living without! If you’re excited by the idea of making a real impact, and joining a team where we pride ourselves in being one of the most diverse and inclusive companies in the Country, a career with BCI might be your dream job!
Visit us at www.barcodeindia.com
Roles and Responsibilities
Overall Strategy & Brand Building
a. Strategy development for positioning BCI and its renewed mission statement across current and new customers (Working on specific quantifiable KPIs)
b.Content Strategy – Plan and align Marketing initiatives to achieve BCI objectives and create more channels for engagement
c.Complete ownership of the company’s digital Assets (Website, SM pages, YouTube, etc)
d.Exploring any online or offline avenues for brand building and increasing visibility for BCI offerings. Identifying new opportunities and advancements to increase the inflow of marketing-qualified leads
a.Curating compelling and targeted collaterals to enable the sales team in nurturing buyers across different stages of the sales funnel (Datasheets, presentations, videos etc.)
b.Creating empirical evidence-based collaterals like case studies, whitepapers, and customer testimonials to increase mindshare and trust about the company’s solutions
c.Creating solution/industry-focused pitch decks and enabling sales team to achieve OKRs
d.Helping the Sales team with contact info, industry info, and other assistance to reach more customers and drive conversions across products and geographies
a.Prepare Content Calendar – Blogs, thought leadership posts, content for third-party platforms (Quora etc) for BCI products and its various stakeholders
b.Curate online content for webinars and their promotion across company channels
c.Explore content opportunities across third-party platforms - Guest Blogging or influencer Marketing
a.Defining the SEO objectives, identifying and tracking the performance of target keywords, curating, and executing means to improve the quality and quantity of signups/leads on BCI sites (Agency Management)
b.Social media Management and SMO (Organic and Paid) - Creating and executing social media calendar for maintaining the companies’ presence
c.Paid Digital Marketing – Across Website (Google Ads), Social media, and other digital channels (Create and run sponsored campaigns)
d.LinkedIn marketing – Lead gen through LinkedIn tools and increase outreach
e.Digital PR – Exploring avenues for Media representation, speaker profiling or Press release and Advertising across different industry channels
Stakeholder and Team management
a.Working cross-functionally with teams across mid-senior levels to achieve organizational goals, working with Stakeholders (vertical heads, Department Heads) and other interdepartmental coordination.
b.Internal team management - Team of communication professionals, lead generation specialists, graphic designers, along with agency vendors
c.Working closely with Human Resource teams to manage internal communications and employee advocacy programs within the organization
d.Developing press releases and media dockets on a need basis
e.Monthly, quarterly and annually reporting and reviews of all marketing work
Ø Problem-solving Skills & Critical Thinker
Ø Out-of-the-box thinking
Ø Great Communicator and an Extrovert Persona
Ø Cognitive skills & Time management skills
Ø Great Listening Skills and Highly Approachable to team members and stakeholders
Ø Ability to work under pressure
Ø Ability to set the right expectations and meet those expectations
Title: Head Of Marketing
Qualification: MBA in Marketing | Mass Communication | Certification in Digital Marketing
Experience: 8+ years
Employment Type: Permanent Job, Full Time
Job Location: Gurgaon